GoHighLevel Automation Specialist & SaaS Builder
Hello, I'm Ariel
I build calm, reliable systems that turn clicks into patients and clients.
I help medical, dental, and service-based businesses turn GoHighLevel into a real growth engine—automating follow-up, cleaning your CRM, and building AI-driven workflows that quietly convert more leads while your team focuses on care and delivery.
Typical clients: agencies, SaaS founders, clinics, and local service businesses ready to scale without chaos.
Based in the Philippines · Working with teams worldwide
Who I usually help
Systems for real-world businesses
Clinics & dental
Reduce no-shows, keep patients informed, and automate follow-up across SMS, email, and voice.
Agencies & SaaS
Productize your offer with repeatable GoHighLevel snapshots, automations, and client onboarding flows.
Local service brands
About me
Not a "click buttons" VA. A systems thinker who happens to know GoHighLevel deeply.
I’ve spent the last few years inside GoHighLevel every day—designing automations, building SaaS mode offers, cleaning messy CRMs, and fixing the invisible leaks that cost businesses leads and revenue.
My focus is simple: build systems that make sense for how your team actually works. That means clean pipelines, clear reporting, automations that respect your brand voice, and AI that helps instead of confuses.
I’m comfortable collaborating with founders, ops leads, and sales teams—translating your goals into workflows, logic, and assets inside GoHighLevel (and the tools around it).
What I’m usually hired for
- Designing end-to-end lead capture → nurture → booking systems
- Building SaaS mode offers and snapshots agencies can resell
- Replacing manual tasks with automations and AI agents
- Cleaning and standardizing pipelines, tags, and custom fields
How I work best: clear goals, honest feedback, and long-term relationships where we can keep improving the system instead of constantly rebuilding it.
Skills & tools
What I actually build inside your stack
Automation & logic
- Multi-step workflows & branching
- Pipeline-based routing & SLA logic
- Task automation for sales and ops
- Conditional nurture and reactivation
AI & copy systems
- AI-powered SMS/email responders
- Dynamic content personalization
- Prompt libraries tuned to your brand
- Lead qualification and intent scoring
CRM & data hygiene
- Pipeline structure and stage design
- Tagging frameworks that stay usable
- Field mappings and data standardization
- Reporting views for owners and teams
Tools I’m comfortable with: GoHighLevel (SaaS mode, automations, funnels, memberships), Zapier/Make, Stripe, Twilio, OpenAI, Google Workspace, webhooks, and typical local SEO + ads stacks.
Selected work
Systems I’ve built and the results they drive
Dental clinic follow-up engine
Built a multi-channel follow-up system (SMS, email, voicemail) that automatically follows leads from first inquiry to booked appointment.
- 36% increase in show-up rate over 90 days
- Automated reminders for recalls and hygiene visits
- Clear pipeline for front desk with daily tasks
What mattered: front desk could see exactly who to call, when, and why—without spreadsheets.
Agency SaaS snapshot
Designed a full GoHighLevel SaaS snapshot for a niche marketing agency—onboarding, nurture, reporting, and upsell flows included.
- Reduced onboarding time from 3 days to under 1 hour
- Turned service into a recurring SaaS-style offer
- Templates and automations reusable across accounts
What mattered: the founder could sell the system confidently knowing onboarding wouldn’t break delivery.
Home services lead machine
Rebuilt the entire inbound lead flow for a local service brand: landing pages, tracking, routing, and review generation.
- Consistent 20–30% lead-to-booking rate
- Automatic review requests after job completion
- Reporting dashboard owners check weekly
What mattered: owner finally trusted the numbers in the CRM and could scale ads with confidence.
On calls, I’m happy to share specific workflows, screenshots, and logic so you can see how I structure systems before we start.
How I work
Calm, structured, and focused on outcomes
01 · Discover & map
We clarify your offer, sales process, and tech stack. I map your ideal flow from first click to closed deal so we know what we’re building toward.
02 · Build & iterate
I implement workflows, funnels, messaging, and reporting inside GoHighLevel. You review in small, clear pieces—not one big surprise at the end.
03 · Launch & improve
We launch with clear metrics, then optimize based on data: response rates, show-up rates, pipeline speed, and revenue per lead.
I’m available for project-based work and ongoing retainers with teams who want a reliable systems partner, not just one-off builds.
Let’s talk
Book a short call to see if I’m the right fit
On our first call, we’ll walk through your current funnel or CRM, identify the biggest leaks, and outline a practical plan. No pressure, no hard pitch—just a clear view of what’s possible.
- Best for: agencies, SaaS, clinics, and local service brands
- Typical projects: 2–6 weeks, depending on scope
- Time zones: flexible across US, UK, EU, and APAC
Prefer email? You can also reach me directly at [email protected].
Quick project brief
Share a few details, and I’ll send over times to meet, plus a quick loom if helpful.
You can also embed your calendar here (Calendly, TidyCal, or GoHighLevel calendar) so visitors can book directly.
I don’t sell hype. I build systems that make sense.
© 2026 · Ariel Sumulat · GoHighLevel Automation Specialist